This handbook is for freelance photographers who want to stand out from the crowd and stay profitable. As the photographic industry becomes swamped with competent photographers in possession of a digital camera, those who are serious about their success need to raise their standards of professionalism to stay ahead of the pack.
In this book freelancers will learn how to target their marketing more effectively and expand their client list, manage complex pricing and shoot production, handle copyright and other laws and adapt in step with industry change so they can continue to compete at the top level.
This book follows on from the author's popular first book, Setting up a Successful Photography Business, aimed at those starting out in freelance photography.
BRIEF ABOUT AUTHOR :
Lisa Pritchard is one of the UK's leading photographers' agents and author of Setting Up a Successful Photography Business (Bloomsbury, 2012). She is a frequent guest speaker at photography colleges and seminars, a regular judge of photography competitions and a well-known contributor to the trade press. She runs her own photographers' agency, LPA. www.lisapritchard.com
[ NOTE : This
title will be released on April 6, 2017.]
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