Running a Successful Photography Business

This handbook is for freelance photographers who want to stand out from the crowd and stay profitable. As the photographic industry becomes swamped with competent photographers in possession of a digital camera, those who are serious about their success need to raise their standards of professionalism to stay ahead of the pack.

In this book freelancers will learn how to target their marketing more effectively and expand their client list, manage complex pricing and shoot production, handle copyright and other laws and adapt in step with industry change so they can continue to compete at the top level.

This book follows on from the author's popular first book, Setting up a Successful Photography Business, aimed at those starting out in freelance photography.

BRIEF ABOUT AUTHOR :

Lisa Pritchard is one of the UK's leading photographers' agents and author of Setting Up a Successful Photography Business (Bloomsbury, 2012). She is a frequent guest speaker at photography colleges and seminars, a regular judge of photography competitions and a well-known contributor to the trade press. She runs her own photographers' agency, LPA. www.lisapritchard.com

[ NOTE : This title will be released on  April 6, 2017.]

Fins and Flags: Photographs of Cadillacs and American Dreams

Photographer and respected Art Director Lloyd Ziff has been fascinated with Cadillacs since the 1950s. Ziff has captured this classic American icon through the decades, body styles and conditions. Often the American flag appears as a motif or reflection. Fins and Flags is a wonderful collection of timeless fine art photography by a master practitioner.

BRIEF ABOUT AUTHOR :

Since 2000, Lloyd Ziff has made photography the sole focus of his career. He has had one man shows in New York City at Danziger Gallery and Robin Rice Gallery, and Earl McGrath Gallery in Los Angeles. His book of photographs, Near North, Photographs of Alaska and The Yukon, was published in 2010, and his photographs have been included in Patti Smith's autobiography, Just Kids, and the anthologies American Photography, Graphis Photography, and The Spirit of Family, by Al and Tipper Gore. Ziff's photographs are included in the permanent collections of The Palm Springs Art Museum, Palm Springs, California, and The International Center of Photography, New York, as well as having been published in many of the world's most prestigious magazines including Blind Spot, The New York Times Magazine, Conde Nast Traveler, Interview, Kid's Wear (Germany), LA-The Los Angeles Times Magazine, New York, Rolling Stone, Vanity Fair, and Wired. Before he became known as a photographer, Ziff was an award-winning art director/design director of magazines, including Vanity Fair, House & Garden, Conde Nast Traveler, New West, and Rolling Stone. Ziff taught magazine design, photography, and illustration at Art Center College in Pasadena, California, The School of Visual Arts in New York City, and for 13 years at Parsons School of Design in New York City. In 1999, he was elected to the Board of Trustees of Pratt Institute in Brooklyn, New York, his alma mater (1967).